Areas of Expertise

Our core-competencies are in the following areas:

Opportunity Analysis

  • New business development
  • Business reviews
  • Marketing plans

Consumer and Market Research

  • Consumer & shopper insights
  • Analysis and recommendations
  • Agency partnership

New Products/Improvements

  • Stag-Gate/project management
  • Innovation/ideation
  • Product development and design
  • Concept development
  • Sourcing
  • Packaging strategy and development
  • Pricing & cost analysis

Marketing

  • Branding strategies
  • Advertising planning & implementation
  • Consumer promotions
  • Marketing communications

Channel/Sales

  • Retail strategies
  • Sales support & channel growth
  • Trade promotions